Sessions 24

Q&A Session: Generating Revenue for a New Premium Pure-player, differently

Launched in December 2016, The Outline is taking on a distinctive approach prioritizing user experience and design, focusing on “smart scale” and on the quality of its advertising campaigns, rather than on their quantity. Amanda, who leads the company’s monetization strategy and was named one of Digiday’s 2017 Media “Changemakers”, will tell us a bit more about the first months of what has been described as “The New Yorker” for millennials.


  • Independent Media Advisor and Editor-in-Residence at Weber Shandwick, USA