Sessions 21

Artificial Intelligence can drive media industry growth

Argentina Hall

With the recent convergence of a transformative set of technologies, economies are entering a new era in which artificial intelligence (AI) has the potential to overcome the physical limitations of capital and labor and open up new sources of value and growth.

The major driver of digital disruption is the ubiquity of data. Industries where data plays a greater role are more vulnerable to disruption, as we have seen very clearly for some time in the Media early "victim" of digital disruption.

The media industry is incorporating artificial intelligence into the routines of various departments: marketing, advertising, writing, computer graphics ... Thanks to the automation in collecting, analysis and treatment of commercial and journalistic information, which still carries the grave consequences of the crisis, seeks to secure the future.