Sessions 19

Session 6: Audience Intelligence & Data Strategy

Create, understand and monetise your audience.
Increase referral from social media platforms and turn social readers into subscribers.

Driving digital initiatives

Insights of France's leading media publisher data and analytics strategy for optimizing audience engagement and revenue per user.


Social media and audience engagement at the WSJ


  • Yumiko Ono
    Asia Digital Editor, The Wall Street Journal

Technology driven publishing for readership and revenue growth


  • Eugene Leow
    Head of Digital Strategy, English/ Malay/Tamil Media Group, Singapore Press Holdings Ltd, Singapore

Panel discussion moderated by

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