Sessions 21

Session 7: Web TV - Video

Strategies to create (ad friendly) quality content. Reach a critical size. How to choose the right distribution platform? What are the real monetisation opportunities?

Video news in a mobile world

Which type of stories are most popular, how live video can make users stay on a site, things to avoid, the use of viral video to attract an audience, the importance of trusted content and how mobile is taking over desktop when it comes to digital news consumption.


  • John Pullman
    Global Editor of Video and Pictures, Reuters, UK

From Periscope to Instagram: 10 Types of Social Video