Sessions 3

Smart Ads

Location: 
Conference Stage in Hall C, Reed Messe Wien

Publishers are addressing the challenge of ad blocking on several fronts, from improving the user experience, delivering non intrusive, cleaner ads and native advertising. Some publishers have even refused to deliver content to users of ad blockers. The session will provide the latest developments in this area coupled with best practice examples from around the world.

Moderator 

  • Director, Global Advisory - WAN-IFRA, Germany

Ad Blocking: Context and Opportunity

Speakers 

  • Director, Global Advisory - WAN-IFRA, Germany

Ad Viewability as a currency - chances and risks for publishers

Many advertising deals are still based on the number of delivered ad impressions, irrespective of whether or not the ads were actually viewable on the screen of the user. In Austria leading publishers as well as media agencies have gone a step further in 2014 and started transacting on the basis of viewable impressions. The presentation will line out how this currency change was introduced, and which consequences resulted for buyers and sellers in the Austrian market.

Speakers 

Dealing with Adblockers - The impact of user centric systems on publishing websites

Hasselbring will present an overall picture of the current Adblocking situation and present different strategies to deal with Adblockers. He will also touch on the value of an respectful and transparent user involvement and market-experiences, e.g. from G+J

Speakers 

Shariff