Sessions 11

Social media and platform publishing strategies

In this fast-paced world, readers want to consume news of their choice. The use of an algorithm has helped newsrooms focus on journalism and create effective content instead of spending more time on managing technology.

Social media reach may attract publishers to introduce more news to the platforms but forming the right strategy will maximise benefits.

When algorithms are running the news. Schibsted Media platform is solely managed by AI which decides first page news, personalization and prioritization. A case study from Svenska Dagbladt. 

State of social media for news publishing companies? Some key strategies for platform publishing.