Intervenants | Digital Advertising: The only way is back up

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Digital Advertising: The only way is back up

Intervenants | Digital Advertising: The only way is back up

Intervenants

Chief Operating Officer, The Ozone Project, UK

Danny’s mission is to help publishers’ create incremental value in their digital advertising businesses by understanding the challenges they face, and by delivering the capability that they need. Before becoming COO at the start of 2020, Danny led the commercial, product and analytics functions of Ozone’s Publisher Platform.

Prior to joining The Ozone Project, Danny was Programmatic Director at Guardian News & Media where he was responsible for global leadership of advertising technology and data strategy as well as UK & ROW programmatic revenue.

CEO, HOPPex, Hungary

Ingrid Ihasz is the CEO of the Hungarian publisher alliance, HOPPex. She is responsible for developing and supporting publisher programmatic monetization strategies and execution both on HOPPex and publisher level. She has more than 14 years of experience in the advertising industry, working for market leader publishers and agencies (Isobar, Arcus Media, Central European Media & Publishing, Wavemaker, GroupM). Analytical and systematic thinker with a track record of building organizational structures and launching new products and services. Rolled out extended programs to facilitate digital shift within organizations. Recognized professional blogger, influencer and conference speaker since 2006.

President and CEO, TRUSTX, U.S.A

David is President and CEO of TRUSTX, a cooperative private marketplace singularly focused on rebuilding trust, transparency and safety in programmatic advertising. He’s a passionate advocate for improving the health and vibrancy of the media and advertising supply-chain, and has more than a decade of experience as a trusted advisor to trade groups on developing standards and practices that tackle complex cross-industry challenges no one company can solve on its own. David comes to TRUSTX after 25+ years in management consulting, exclusively focused on growth strategy and business performance improvement for media and entertainment companies. His prior leadership roles were with Morgan Digital Ventures, Ernst & Young and PricewaterhouseCoopers.

Deputy Director, WAN-IFRA Global Advisory

Since joining WAN-IFRA in 1997, Valérie has accrued more than 20 years of experience as a media journalist. Currently, she is a team member of WAN-IFRA's Global Advisory division where she works with the Advisory Team in leading global consulting projects. She is also the Programme Lead for WAN-IFRA's top global conferences including: World News Media Congress and our Digital Media Event Series. She has contributed to numerous research reports, including  Alternative Revenue Streams for Publishers. As part of her research, Valérie interviewed numerous publishers who had found success discovering new business models - whether its through events, e-commerce, video or marketing services - Valérie has experience taking the pulse on what generates revenue for publishers.

Programmatic Sales Director, WEMASS Media Audience Safe Solution, Spain

Based in Madrid, Wemass is the advertising Marketplace that groups the main Spanish digital media groups. Prior to that, Borja was the Head of Programmatic/Data and Performance at Spanish media group Vocento.

Director of Insights, Diar, Norway

Daniel G. Bredahl is the Director of Insights for Diar, and has more than 10 years experience from the publisher side in different roles from Product Management to Strategy and Insights, mainly from Schibsted and Aller. He has also worked on the creative side for Mobient (now Deloitte Digital) and has worked for clients such as VW, H&M and VISA. 

Digital Advertising: The only way is back up

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