Cecilia Campbell is a Swedish media journalist with over 20 years experience reporting on the news publishing industry internationally. She is the CMO of Swedish tech start-up United Robots, based in Malmö. Her work at United Robots includes advising publishers on how to free up reporter time and drive revenue through newsroom automation. Previously she worked for WAN-IFRA, co-leading the reader revenue group and authoring the 2018 report Engaged Readers Don’t Churn – Retention Lessons for Digital Subcriptions.

Olaf Peters-Kim founded Welect GmbH with his partner Philipp Dommers. Prior to that, he was CFO of MediaCom for 10 years and since 1998 has held various positions at Grey Global Group Middle Europe. Since its foundation, Welect has been working on transferring the principle of the responsible, self-determined user to advertising consumption on the Internet.