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Speakers | Adapt your subscription strategy to the new reality


General Manager for Consumer Market - Direct to Consumer and Subscription, Digital and Growth Strategy, P&L, Folha de S.Paulo, Brazil

Anderson Demian is General Manager for Consumer Market at Folha de S.Paulo. He has worked at Folha for the last 10 years. At Folha he is responsible for the P&L of the business to the final consumer, turning the group's strategies in digital initiatives, new products and sustainable growth. He has extensive experience in digital subscriptions. Before that, he worked in companies such as Ericsson Telecomunication, Kroll Consulting, Mercedes-Benz and was an executive trainee in the multinational group Camargo Corrêa. He has an International Executive MBA, a postgraduate degree in Administration and a degree in Marketing from renowned universities in Brazil, as well as executive education courses in the United States, France and England.

Managing Editor Digital, El Mundo - Unidad Editorial, Spain

Vicente has worked at El Mundo since 2000. He initiated his tenure working as editor-in-chief for the Madrid and the closing sections. Vicente has been at the forefront of El Mundo digital transformation for the last five years, leading the newspaper's integration as well as launching the first paid content model in a national newspaper in Spain.


Deputy Director, El Tiempo, Colombia

Andrés is Deputy Editor in Chief at EL TIEMPO, the leading newspaper in Colombia with the largest readership. He heads the editorial production in the newsroom and the convergence in all platforms as well as the integration with other print and digital products of El Tiempo such as ADN the daily free newspaper, and the magazines Donjuán, Aló, and Hola Colombia. He has also led other projects, as the implementation of the first podcast platform of El Tiempo, the creation of the Journalism Multimedia School, or the implementation of a new model based on analytics to satisfy audience needs. In addition to that, he has won several journalism awards as the CPB and Simón Bolívar awards in Colombia. He holds a BA Hons in Social communication and Journalism and a Masters in Political Science.

Adapt your subscription strategy to the new reality