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Alyssa Zeizler

Alyssa Zeizler

Research & Development Chief and Product Lead for Newsroom Tools, Wall Street Journal

As Research & Development Chief and Product Lead for Newsroom Tools, I lead a multidisciplinary team of engineers, data scientists, journalists, and strategists that use emerging computational approaches to improve the storytelling tools and enrich the stories of The Wall Street Journal. 

Alyssa background is audience engagement and editorial innovation. she was previously a Managing Editor at Barron's where she accelerated the nearly 100-year old magazine’s digital transformation, including the integration of print and digital teams, a redesign of, the launch of podcasts and an award-winning newsletter. Alyssa work led to record audience and subscription numbers for Barron’s. At the Financial Times, she was a founding member of the Audience Engagement and Communities teams, ushering in the use of data in the newsroom as well as unprecedented collaboration across the company.  

She has a M.Sc. in Management from London Business School and a B.A. with distinction in Psychology and Economics from McGill University.