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Beth Diaz

Beth Diaz

VP, Audience Development and Analytics, The Washington Post, USA

Beth Diaz is the Vice President of Audience Development and Analytics at The Washington Post.  In this role, she oversees research, analytics, testing and optimization, and email marketing. She develops pricing, platform and content strategies to grow and engage The Post’s digital audience, optimize the user experience and maximize company revenue.

In Beth’s 15 years at The Washington Post, she has served across a wide variety of departments and functions, including sales, circulation, and product development. Prior to her tenure at The Post, she was a management consultant with the Monitor Group, working primarily with large retailers and consumer goods companies on consumer marketing strategies. 

She earned a bachelor’s degree from Georgetown University, a MPP in Press, Politics, and Public Policy from Harvard’s Kennedy School of Government, and an MBA from Harvard Business School.