Gordon Edall is Co-Founder at Sophi.io. His work commercializing Sophi for content-focused enterprises has led the AI-powered automation, optimization and prediction engine to win awards from Digiday, INMA and WAN-IFRA, among others. Sophi is used by customers on 4 continents. Prior to this, he was the Managing Director of The Globe and Mail’s innovation lab, Lab351. The lab focused on user experience and Machine Learning, which led to his role with Sophi. Gordon has also worked in the data science group at The Globe and Mail and managed the build out an advanced analytic stack including the predictive modeling and recommendation systems the company relies on today. Earlier in his career, he was a journalist and worked in the TV industry.