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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Josefina Rickardt

Josefina Rickardt

Head of Analytics and Marketing, Expressen, Sweden

Josefina Rickardt is head of analytics and marketing at Expressen, a Swedish multichannel newspaper with a weekly reach of 60% of the population in Sweden. Expressen is the most data informed newsroom in the Nordics, with visitors coming from all over the world to study its transformation from a legacy media house to a digital multichannel media house in the forefront of TV and analytics. Josefina is in charge of analytics, markering and consumer revenues in stores and online. Josefina has been with the Expressen for four and half years, and worked previously at Swedish start up Sticky, an eye tracking and emotion measurement platform, and has studied at Stockholm School of Economics.