Digital & Social Media Consultant/Trainer, Jordan
Lara Ayoub is a Digital & Social Media Consultant/Trainer with over 13 years experience in the field. Her current and most recent consultancies include the International Centre for Migration Policy Development(ICMPD), International Labour Organization (ILO) , the American Embassy In Jordan, GIZ ,Image Nation and Ro’ya TV.
Lara is also the Co-Founder of SADAQA, a Jordanian NGO established in 2011 with the main objective of increasing the economic participation of Jordanian women in the work force by advocating for nationwide compliance with Article 72 of the Labour Law which calls for the provision of daycare at the work place.
In 2013 she completed the Harvard executive leadership course: “Leading, Organizing and Action: Leading Change” which lead her to adopt this as SADAQA’s methodology. She went on to becoming a Harvard Teaching Fellow for the LOALC 2015 online course as part of Professor Marshall Ganz ’s teaching team.
Between 2013 -2016, Lara established Ro’ya TV’s digital and social media department as well as the digital news department which included an Arabic news website ( royanews.tv) and a dedicated app. She also designed a “Four Pillar Consortium” consisting of a creative lab, content/production distribution center, academy and talent management department which aims at cultivating new talents and content in MENA. She is also a certified TV producer from the London School of Media, Film and TV.
For nearly 10 years, Lara was the Digital Media Director of Jordan’s first Arabic independent daily newspaper Alghad (www.alghad.com) an award winning news portal in Asia and Middle East. In parallel to Alghad , she also managed the digital auction/classified website of Al-Waseet. In 2011, she introduced video journalism to Alghad’s electronic news outlet where she produced over 300 videos working together with it print journalists.
She is also a member of the Young Entrepreneur Association (YEA), Vital Voices, Leading Change Network, Business Professional Women Association and an Alumni of the FORTUNE/ Vital Voices Global Women Mentoring program. She was recently selected as one of the top 100 strategic global women leaders by Vital Voices. Today she continues to serve as a mentor and coach to young entrepreneurs and emerging leaders.