Head of Paid Content, Ekstra Bladet - EKSTRA & Print, Denmark
Lisbeth Langwadt, born 1979, is leading editor and head of the paid platforms of the Danish tabloid newspaper, Ekstra Bladet. She is in charge of the development of the print paper as well as Ekstra Bladet’s online paid subscription model, EKSTRA, which you find at ekstrabladet.dk – Denmark’s largest news site.
She was part of the team developing the concept of the Freemium based paid subscription model that launched back in 2013, and is now head of both the editorial and commercial departments of EKSTRA.
Ekstra Bladet’s newsroom organization has gone through huge changes the last couple of years, and all functions on Ekstra Bladet are now working ‘digital first’. Lisbeth Langwadt has been in charge of most of these organizational changes, which are ongoing due to the changing media market with users moving rapidly from print to digital platforms.
Lisbeth joined Ekstra Bladet in 2005 and has worked as a reporter, editor and managing editor. Ekstra Bladet is part of ‘JP/Politikens Hus’ – one of Denmark’s leading media companies.