McKinley Hyden is the director of the Analytics Business Impact team which she launched in 2021 in order to increase the value and impact of the FT’s data & analytical capabilities. Based in London but originally from New York City, McKinley has driven a range of transformational projects, particularly in enabling non-analysts to benefit from advanced data capabilities through self-service and analytical fluency.

McKinley joined the FT in 2013 as a B2B data analyst and has since held several roles, all within Data & Analytics. In 2015 she established the editorial analytical capability that exists to this day, whilst working within the Audience Engagement Team, returning to the centralised Analytics department in 2018. Until the formation of her current team, she has overseen the production of insights and analytical output spanning the breadth of the organisation. She provides thought-leadership to several international media organisations through close collaboration with FT Strategies, the FT’s consulting arm.

Although very much a data professional, McKinley’s background is firmly grounded in a mixture of storytelling and business strategy; perhaps a result of having an actor father and a mother at McKinsey. She is always looking for new ways data can help companies achieve their outcomes.