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    Essential networking events for publishers across Europe, Asia, Latin America, Africa, Middle East and North America. 

Victor Cheng

Victor Cheng

VP, North Asia, comScore

Victor Cheng

Victor joined Comscore, Inc., a global media measurement and analytics company, as Vice President for the North Asia region in 2010, bringing with him more than 15 years of multimedia sales, marketing and key account servicing experience. Victor is particularly noted for his insights into the fast-changing digital world, and experience in helping leading corporations, including Alibaba Group, Baidu and Samsung, in their digital monetisation needs.

Victor is actively involved in digital forums, industry events and professional education in Asia. In 2016, Victor, with representatives from 6 other founding members including Facebook, Google, Next Digital, Oath, Pixels and SCMP Group, formed IAB HK. Victor serves as the HK IAB Vice Chairman in making his contribution to the local digital industry. Among other speaking engagements, he has been invited to deliver a keynote presentation at Google’s Think Export conference in China. He is also a frequent guest speaker on digital analytics at local universities.

Prior to Comscore, Victor served as Senior Account Director of Ad Sales and Marketing at Sony Pictures Entertainment where he successfully built the venture into a key revenue centre for the company. Previously, Victor was Head of Business Development for MSN at Microsoft where he was the first business development leader for MSN in Hong Kong, developing the operation from inception into one of the chief revenue centres for MSN in Asia. Victor also served at other Fortune 500 corporations, such as Time Warner and CNBC, in the earlier years of his career.

Victor holds a Bachelor of Science degree from The Chinese University of Hong Kong.